Once you put your digital information product out into the world, how do you stop people from ripping it off? After all, it's just a file that can easily be copied, and your download link is sitting right there on the Web for anybody to find it. There are software programs that you can buy to protect your work, but there are also some really simple and free methods that are quite effective.
Protecting Your Download Link
What's to stop somebody from simply copying your download link and giving it to a friend - or sharing it on a social media site? You can prevent this by saving the page with a new file name or changing the URL on a regular basis. It's probably enough to do it weekly or once every couple of weeks, depending on how many downloads you're seeing.
Save Your File In WinZip
You can protect your files from coming up in searches by zipping them. This is why so many info products that you buy come in a.zip file. Give it a long, weird file name. In other words, don't call your Internet marketing.zip file something like, '10 Proven Ways To Make Money Online!' Instead, make it a series of random letters and numbers so that keyword searches won't find it.
Password Protect
A sure way to protect your info product is to password protect it. When you give people the download link, you also give them a password to use. Before downloading, they have to enter it in. This keeps your digital product from being shared on torrent sites. Nobody can access it without your password. You can protect your product even further by changing the password often. That way, someone can't just share the password with others along with the download link.
License Coding
The above methods are simple. They hide your digital product and make it hard for people to share it. But the only truly fool-proof way to protect your products completely is through license coding. With license coding, you can put a piece of code into your product that tells you who has it. When you see people who haven't bought the product owning it, you can disable their copy.
You can use license coding also when people ask for refunds. Give them back their money and then disable their copy of your product. They won't mind because they weren't happy with it anyway, and it keeps them from spreading it.
The One Advantage To People Ripping Off Your Work
This is a little off-topic, but I thought I'd mention it here. Sometimes it's a good thing when people are sharing your information products. If your product has valuable information that shows your authority in the niche, along with a link back to your site, sharing works like free advertising. Just as long as it doesn't cut into your profits, that is.
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